Despite having been around for thousands of years, few people know exactly what kombucha is. If you’ve been to Chimera, Brad Linhart—the founder of Cült Kombucha—may have handed you a glass filled to the brim with a bright red fermented drink.

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The last few months of every year are a marathon of revelry. Even the modest are susceptible to nights of over-indulgence. Halloween marks the start, with costumed attendees drinking various potions. A few princesses may end the night with only one shoe. Fortunately (or, maybe…

Static-ridden images of ‘80s aerobics videos and Showbiz Pizza commercials emanate from at least a dozen bulky ‘90s era television sets, while Blondie’s “Call Me” plays in the background and competes with the beeps and boops of arcade games.

The name invokes family and conveys years of tradition. This is exactly what Zach French had in mind when he conceived of it in 2016. Specifically, it pays homage to the traditional brewing methods of the European countryside—a style in which many of Heirloom’s beers will be made.