In the now-classic pop psychology book, Blink, Malcolm Gladwell refers to the Pepsi challenge, which put Pepsi and Coke head to head in a blind taste test. He revealed how the results of the taste test were not representative of reality since people

World Whisky Day is today, so I figured I might as well sort out my plans within the confines of a post because I think it could give you some great ideas for hosting your own whiskey tasting any day of the year. If you’re…